Client Newsletters on RoomSaver.com
Connecting
December 2004
An E-mail Newsletter to Keep RoomSaver.com Customers Connected...
Industry News
- A survey from the American Advertising Federation reports that industry leaders expect online advertising to double by 2007. In 2004, online advertising represented 8.35% of average media plan spending, a figure projected to hit 17% by 2007
- More than 42 million people booked travel online last year and 40% of those people use the Internet for all their travel needs according to Travel Industry Association of America
- Business travel comprises 18% of total U.S. domestic person-trips
- Forty-two percent of business travelers used the Internet or e-mail while on a business or convention trip in the past year, compared to 22% of pleasure travelers according to the Travel Industry Association of America
Hotels Buy Top Billing on Web
Why did that hotel come up first?
Most likely because the company that runs Fairmont paid for top billing on the travel agent that hotel come up first?
Most likely because the company that runs Fairmont paid for top billing on the travel ager for customers to easily spot the best prices. Travel sites such as Expedia, Travelocity and Orbitz cut special deals with particular hotels and airlines and push those offerings on their displays.
The same thing is beginning to happen with the computerized reservations systems, including the widely used Sabre Holdings Corp. system that traditional travel agents use.
Thankfully, RoomSaver.com doesnng the widely used Sabre Holdings Corp. system that traditional travel agents use.
At RoomSaver.com we in favor of other hotels buying their top placement; you not only lose out but t Unlike a booking engine you control your inventory and your rates, which gives our travelers the best prices and properties to choose from!
View entire article by Scott McCartney
In The Spotlight
RoomSaver.com is keeping travelers on their site
With more than 22 pages viewed, travelers are spending time clicking through our website to view the excellent inventory of hotels available to them. Travelers are staying on average of 15.5 minutes rough our websiteinutes longer than theyinventory of hotels available to them. Travelers are staying on average of 15.5 minutes rough our websiteing seen nger than theyinventory of hotels available to them. Travelers are staying on average of 15.5 minutes rough our websiteavelers to your hotels and filling your rooms faster!
Where is RoomSaver.com?
RoomSaver.com is in Consumer Reports
The Consumer Reports was also published in various newspapers, magazines and online sites across the nation.
Free brochures such as the Traveler Discount Guide, at visitor centers and highway gas stations, have coupons for hotels in a range of prices. You can also get coupons from www.RoomSaver.com
Stay tuned for more RoomSaver.com activity.
Always visit our website to keep abreast of your listings!
Let us know if we can make any changes for you.
Study: Reaching Light Users, Niche Sites Is Key for Advertisers
If you want to reach more people, you don't necessarily need to advertise only on the biggest sites, according to a joint research study released today by DoubleClick and comScore Media Metrix. The differences of audiences of larger portals and more targeted sites can be better understood by considering the difference between reach -- which is the percentage of a target audience that visited a site -- and composition -- which is the percentage of a site's total audience that is made up of a target audience.
The study found that sites with targeted content can reach a larger proportion of a targeted audience -- in other words, high reach is not always consistent with a high composition. High-reach sites, because they are visited by most consumers in the Internet population, generally have demographic compositions that closely mirror the Internet average. On sites with more specialized content, and a clearer skew towards a target audience, the probability of an ad actually being viewed by the target is much higher.
RoomSaver.com is a niche site and viewing our traffic statistics provided by comScore shows just how well niche sites reach a more targeted audience. In the October statistics just released, travelers spent a total of 15.5 minutes and searched over 22 pages on our site. That is nearly double the time spent and pages viewed by travelers on other travel websites!
Click to view entire article by eMarketer.com
Traveler Tribute
I havd a positive experience with the hotel chosen. I am in the travel and tourism business and always recommend your website. Keep up the great work.
Internet and Travel
Half of all U.S. adults (101.9 million) say that they use the travel media - everything from newspaper travel sections and television travel shows to online newsletters - to plan their vacations. Twenty-eight percent say they used newspaper travel sections to plan their travel in the past year, 21% used an Internet website for their travel planning and 21% used television travel shows such as CNN Travel Guide. However, when travelers who use more than one travel medium were asked which travel medium is most useful to them, 24% say that they find Internet websites most useful, followed by newspaper travel sections and television travel shows. Half of travel media users (50%) say they read, watch or listen to travel media at least once a month or once a week. About one third (31%) of travelers have decided to visit a travel destination because of information that they saw or read in the travel media.
Click here to view press release by Travel Industry Association of America
How are We Doing?
Have you taken the opportunity to take RoomSaver.com's brief client satisfaction survey?
We value your feedback and would like to know how we can serve you better.
Click here to participate and we'll send you a free gift!
Success Stories
RoomSaver.com is our #2 Internet advertiser. That being said, we have only been with RoomSaver.com for two months and with our other Internet advertisers for a year, and RoomSaver.com has already surpassed all but one in bringing us more traffic! I can't wait to see whatthe results with RoomSaver.com will be in a year!
Our astounding results using RoomSaver.com tells me that they are very good at what they do. Their partner in print the Traveler Discount Guide, which has brought my hotel many reservations with their coupons.
RoomSaver.com is wonderful to work with and it is always easy for me to get in contact with my Internet Rep. Thank you so much for the great work & I am excited about this new relationship with RoomSaver.com and all the rooms we will book together!
Brian Bates
General Manager
Sleep Inn Valley Forge
King of Prussia, PA
We want to know about your success using RoomSaver.com, and what your employees and guests think.
If you, your colleagues or one of your guests would like to share an experience with us, please
e-mail editor@roomsaver.com.
COMMENTS
Share your opinions and suggestions about RoomSaver.com! Informing customer service about your concerns will help us make RoomSaver.com work better for you. Contact customer service at 800-766-6728, option 2 or e-mail custserv@roomsaver.com
Please send any comments or questions about the site and/or newsletter and any successful sales-related stories to the editor at editor@roomsaver.com
If you believe you have received a fraudulent message or have a concern about fraudulent activity regarding RoomSaver.com, please contact us at reportfraud@roomsaver.com or 866-603-6195.
Physical address: RoomSaver.com, 5301 Robin Hood Rd., Suite 200, Norfolk, VA 23513.
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